Content Marketing

Content Marketing

B2B Fishing

Fish for B2B Success by Using AdWords to “Land the Big One”

Fishing requires quite a bit of time and patience. AdWords campaigns require much of the same.

Catching the Big One

Fishing is a sport and hobby I love. Over the course of many years, I have taken part in scores of solid fights and caught a great many massive catches. And then there were those days I spent looking at the line for hours with no nibbles or rewards to be had.

Days like that make it easy to give up and take the attitude “There’s no fish out there!” That is an accusation that fails when the guy 50 yards downstream is catching one after the other.

Category Content Marketing
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