Search Engine Marketing

General Search Engine Marketing

SEO Brisbane

The Moz Research into Local SEO Ranking Factors in 2017 and the Importance of Proximity

Having taken a sabbatical last year, Moz has returned and posted the results of its survey into rankings. The research is founded on the overall opinions of many local search gurus. They were invited to provide their opinions regarding the major ranking factors for local searches in 2017.

We are sure that you are keen to find out what the research came up with, so let’s jump right in.



Category Search Engine Marketing
SEO Brisbane

Is Keyword Ranking Still Relevant to Today’s SEO?

Following the first introduction of search engines, the foundation of formatting good SEO strategies has revolved around keyword research. In recent months, many people have suggested that keyword ranking does not now carry such importance. At the same time, many others are sticking to their guns and are adamant that optimizing keyword use is still vital. Which school of thought is correct? 

Before string interpretation was available



Category Search Engine Marketing
SEO Brisbane

The Top 10 Mistakes for SEO Mobile

The following are the top worst SEO mistakes you can make for mobile sites. Avoid them if you want to get the top slots in search engine result pages and get more traffic to your mobile website. This is the best way to ensure that your visitors remain content.

1.Slow Website Speed



Category Search Engine Marketing
SEO Brisbane

Look out for these 7 underhand PPC attribution tricks

This post focuses on repairing the damage that occurs when obfuscating has drained the effectiveness of strategy that once had genuine strength in terms of customer acquisition.

Websites are always at their best when their performance statistics are clearly visible. In today’s world there are seven ways that once successful Pay Per Click accounts can gradually be diluted down, resulting in their reporting on conversion rates becoming much more lax.

Trick #1 – Creeping navigational queries



Category Search Engine Marketing
SEO Brisbane

The Facts About Over-Obsession With Rank Tracking

If you are considering doing your own SEO, one of the things you need to take on-board is that fact that you must not obsess too much about tracking your ranking progress.

Tracking is of course important and that is perhaps why it is such a misused metric in the SEO toolbox. If you allow yourself to place too much reliance on it, it can prove problematic. Good SEO is all about focusing on the most appropriate metrics to get the impact that you need. Don’t fall into the trap of using it to simply build up your own ego.



Category Search Engine Marketing
SEO Brisbane

Why Content-led SEO will always fail to build Links as effectively as it should

Search engine optimization as a science has always had a problem with so-called black-hat (underground) practices bombarding the web with dodgy link-building strategies. As an above-board SEO practitioner I am pleased that Google does what it can to combat these unethical practices through the design of algorithms such as Panda and Penguin, which focus on highlighting the problems associated with black-hat working.



Category Search Engine Marketing
SEO Brisbane

3 Local SEO Tips That Get Results For Your Business

Why local SEO?

First things first. Here’s why local SEO is a good investment. People (ie – your prospective customers) use Google and other search engines when they’re looking for products and services from local businesses. How do we know this? Google has researched this and has hard data which proves this point; for instance, consider the following.

80% of consumers use search engines to find local businesses.



Category Search Engine Marketing
SEO Brisbane

Google rolls out AdWords Account-Level Call Extensions, among other Call Updates

Google started testing a new idea last summer: showing business names after the phone number in the headlines of call-only ads. The result was better conversion rates and because of this, Google is now taking this out of testing and implementing the change globally. This was one of several new developments Google announced recently about call extension and call-only ads.

Account-level call extensions



Category Search Engine Marketing
SEO Brisbane

Google gives SEO Tips on how to handle Day-Long Site Closures

Google Webmaster Trends Analyst John Mueller recently wrote on the topic of dealing with site outages lasting at least a day. These are generally planned outages, where the webmaster takes their site down for a move, maintenance or religious reasons, among other possibilities.

John suggested three ways to handle a deliberate outage:

Block your site’s shopping cart functionality

Show a pop-up informing visitors that your site is offline for the day

Completely switch off the site for as long as you need to



Category Search Engine Marketing
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