Search Engine Marketing

General Search Engine Marketing

The Top 10 Mistakes for SEO Mobile

SEO Brisbane

The following are the top worst SEO mistakes you can make for mobile sites. Avoid them if you want to get the top slots in search engine result pages and get more traffic to your mobile website. This is the best way to ensure that your visitors remain content.

1.Slow Website Speed



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Look out for these 7 underhand PPC attribution tricks

SEO Brisbane

This post focuses on repairing the damage that occurs when obfuscating has drained the effectiveness of strategy that once had genuine strength in terms of customer acquisition.

Websites are always at their best when their performance statistics are clearly visible. In today’s world there are seven ways that once successful Pay Per Click accounts can gradually be diluted down, resulting in their reporting on conversion rates becoming much more lax.

Trick #1 – Creeping navigational queries



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The Facts About Over-Obsession With Rank Tracking

SEO Brisbane

If you are considering doing your own SEO, one of the things you need to take on-board is that fact that you must not obsess too much about tracking your ranking progress.

Tracking is of course important and that is perhaps why it is such a misused metric in the SEO toolbox. If you allow yourself to place too much reliance on it, it can prove problematic. Good SEO is all about focusing on the most appropriate metrics to get the impact that you need. Don’t fall into the trap of using it to simply build up your own ego.



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Why Content-led SEO will always fail to build Links as effectively as it should

SEO Brisbane

Search engine optimization as a science has always had a problem with so-called black-hat (underground) practices bombarding the web with dodgy link-building strategies. As an above-board SEO practitioner I am pleased that Google does what it can to combat these unethical practices through the design of algorithms such as Panda and Penguin, which focus on highlighting the problems associated with black-hat working.



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Tips on Policing your Backlink Profile

SEO Brisbane

For some reason a lot of people are scared of links. To get to the bottom of this let's have a look at five of the fears that many people voice, and see if they are relevant or not.

Reticence to proactively acquire links



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3 Local SEO Tips That Get Results For Your Business

SEO Brisbane

Why local SEO?

First things first. Here’s why local SEO is a good investment. People (ie – your prospective customers) use Google and other search engines when they’re looking for products and services from local businesses. How do we know this? Google has researched this and has hard data which proves this point; for instance, consider the following.

80% of consumers use search engines to find local businesses.



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Google rolls out AdWords Account-Level Call Extensions, among other Call Updates

SEO Brisbane

Google started testing a new idea last summer: showing business names after the phone number in the headlines of call-only ads. The result was better conversion rates and because of this, Google is now taking this out of testing and implementing the change globally. This was one of several new developments Google announced recently about call extension and call-only ads.

Account-level call extensions



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Google gives SEO Tips on how to handle Day-Long Site Closures

SEO Brisbane

Google Webmaster Trends Analyst John Mueller recently wrote on the topic of dealing with site outages lasting at least a day. These are generally planned outages, where the webmaster takes their site down for a move, maintenance or religious reasons, among other possibilities.

John suggested three ways to handle a deliberate outage:

Block your site’s shopping cart functionality

Show a pop-up informing visitors that your site is offline for the day

Completely switch off the site for as long as you need to



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Keep an Eye on the Importance of Mobile Web-Page Speed

SEO Brisbane

If you have a website, there are several good reasons that you should be thinking about making it fast to present and navigate by mobile phone. As a matter of fact, Google has just issued a new set of industry benchmarks on this very topic. They include:

  • Upping your website's conversion rate and increasing profits. According to the latest figures, 40% of visitors will click away from any page that takes more than three seconds to present.



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5 Simple Ways To Dominate Local Search In 2017

SEO Brisbane

If one of your new year’s resolutions this year was to rank higher in local search, you’ve come to the right place. Here are five effective local SEO tips which can help your business become more visible to local consumers.

1. Title and meta description tags still matter



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