General Search Engine Marketing
SEO tools are a great thing, but search engine optimization also takes human input as well as experience and insight. If you took three SEO professionals and asked them to optimize the same site, they’d take three different approaches. All three would optimize H1s, title tags and content, but each would take a slightly different path to this goal.
If you are struggling with a less than perfect internet connection, your Google Android search app will keep attempting those searches for you!
There is nothing quite as frustrating as dealing with a phone that has lost its internet connection. This is especially the case when you’ve been trying to find something on Google. Fortunately, the latest version of the Android App helps with that.
You could be forgiven for thinking that SEO has taken a back seat to comprehensive digital marketing. Why put all that time and effort into keyword research, link building, writing tags, etc., when you could just create a social media presence, buy ads and write content? Maybe SEO doesn’t get as much attention as it used to, but it’s just as vital as ever to search engine rankings – and in some ways, even more so.
SEO professional Max Prin just surprised everyone with a tweet showing that clicks from the Google Home app show up as direct traffic in Google Analytics. For instance, if you ask your Google Home device a question, it gets that information from a website – almost certainly one that’s in Google’s index.
A few years back there was a lot of hand-wringing online about the imminent death of SEO; to paraphrase Mark Twain, rumors of its demise were greatly exaggerated. Here we are today and SEO is alive and well and the industry just keeps growing – it is now valued at over $65 billion. A well crafted and properly implemented search strategy can completely transform a company.
Search engine optimization (SEO) is a business concept that appears foreign to many business owners. This explains why there’re many incorrect facts on the subject.
However, once it is further researched, many come to realize that SEO should not be ignored. As a matter of fact, it should become a huge part of your marketing strategy. Let’s discuss some of the common reasons why business owners dread using search engine optimization.
It’s Hard to Understand
In an effort to encourage small businesses to work smarter, engage with the global economy and take advantage of the opportunities provided by new technologies, the Queensland Government has recently announced the Small Business Digital Grants Program.
Managing a Do-it-Yourself Adwords campaign on your own is relatively straightforward, but there are three very common mistakes which you really do need to avoid. These 3 mistakes are:
As a PPC manager, AdWords management should be at the top of your agenda in order to guarantee the success of you PPC campaigns. I personally believe that successful PPC campaigns are all about adopting good habits, so I’m going to be sharing 12 awesome habits which have done a great deal for me.
And that can mean a lot of wasted time and effort if we're not organized. Here is method for simplifying your SEO process by staying focused on results.
As I was looking over reports the other day, I realized I was nearly drowning in statistics, benchmarks, KPIs, rankings, conversions, dashboards, audits and so on. You get the picture. I am all for data and tools that make my life easier, but how much is too much?
