Search Engine Marketing

This is one of  the methods we use when starting your campaigns,  letting the market find your serached keywords.

Walk into any bar (or type your way into any digital space) where PPC people are gathered, and you will find a thousand different methods for using the different match types available when adding keywords into your campaigns.

E-newsletters Electronic Direct Mail (EDM) should be a key component in your online marketing strategy and included as a regular communication tool. Getting your information in front of them on a regular basis will increases the odds that will turn new or return clients.  It ensures that you are front of mind and increases the chance of a sale. In order to increase these sales and online marketing communication opportunities, it’s important to increase the number of people who subscriber to your e-newsletter. 

Hi,

Here at Only Digital we have been busy rebuilding Matchfinder as well as working on all of our clients online marketing.

We have worked hard to rebuild the Matchfinder Platform to be state of the Art and it is paying off,   both sites Australia and New Zealand have had dramatic jumps in SERP's 

 We have used Drupal and built a responsive template, with the member’s application being custom built of Twitter Bootstrap 3.

You can see below the dramatic upswing in traffic.

This from search engineland.

Google has released a new algorithm to provide a more useful, relevant and accurate local search results that are tied more closely to traditional web search ranking signals. The changes will be visible within the Google Maps search results and Google Web search results.

Search engind land named this update the Pigeon update.

The core changes are behind the scenes, but it does impact local search results rankings and some local businesses may notice an increase or decrease in web site referrals, leads and business from the change.

Most direct response marketers either need to meet a given efficiency goal (CPA, ROAS, etc.) or get the most of the budget available — or both combined. The budget and efficiency goals typically vary over time for lots of different reasons, such as seasonal trends and promotion periods, and you need to quickly toggle from one strategy to another over the course of the year.

Marketing is a large part of everyone's life, whether you’re employed in the industry of business marketing or not. We’re all exposed to marketing daily by television or newspaper ads, website advertising and purchasing products with package branding. Therefore, any small business marketing division should embrace the fact that a successful marketing plan and program is not only beneficial, but crucial to their business's success.

Most people have no idea how Google's Content Network works, or even exactly what it is. "Content" Google ads on all the other websites on the Internet. It's the advertiser side of "Google AdSense."  

There has been a lot of discussion in the SEO world lately around structured data and rich snippets in the SERPs. If you are not familiar with structured data, it is basically a way to explain the content of your website to the search engines in a trusted (structured) format. You can think back to the good-old-days when all you had to do was update your META tags… until this was abused so much that Google stopped using them.

What Is Structured Data & Why Should You Use It?

In the last couple of weeks, two well-known search tool providers — Raven and SEOmoz — have had their access to the Google  AdWords API revoked, with little explanation.

Raven and SEOmoz both base their business model on providing data in a much readable, organised and displayable manner which can be directly providers to vendors. The problem for them is they don't own the Data and last week the rug was pulled from under them......with possibly no resource.

Last week saw Scott fly down to Sydney to attend the annual Ad Tech digital marketing and media conference.

With representatives and keynote speakers from some of the biggest national and international brands, it was - as always - a fantastic way to network and exchange ideas with other people passionate about the digital industry.

Latest trends and software ideas were explored, new contacts were made and a fantastic time was had by all.