Having taken a sabbatical last year, Moz has returned and posted the results of its survey into rankings. The research is founded on the overall opinions of many local search gurus. They were invited to provide their opinions regarding the major ranking factors for local searches in 2020.

We are sure that you are keen to find out what the research came up with, so let’s jump right in.

Following the first introduction of search engines, the foundation of formatting good SEO strategies has revolved around keyword research. In recent months, many people have suggested that keyword ranking does not now carry such importance. At the same time, many others are sticking to their guns and are adamant that optimizing keyword use is still vital. Which school of thought is correct? 

Before string interpretation was available

The following are the top worst SEO mistakes you can make for mobile sites. Avoid them if you want to get the top slots in search engine result pages and get more traffic to your mobile website. This is the best way to ensure that your visitors remain content.

1.Slow Website Speed

This post focuses on repairing the damage that occurs when obfuscating has drained the effectiveness of strategy that once had genuine strength in terms of customer acquisition.

Websites are always at their best when their performance statistics are clearly visible. In today’s world there are seven ways that once successful Pay Per Click accounts can gradually be diluted down, resulting in their reporting on conversion rates becoming much more lax.

Trick #1 – Creeping navigational queries

If you are considering doing your own SEO, one of the things you need to take on-board is that fact that you must not obsess too much about tracking your ranking progress.

Tracking is of course important and that is perhaps why it is such a misused metric in the SEO toolbox. If you allow yourself to place too much reliance on it, it can prove problematic. Good SEO is all about focusing on the most appropriate metrics to get the impact that you need. Don’t fall into the trap of using it to simply build up your own ego.

Search engine optimization as a science has always had a problem with so-called black-hat (underground) practices bombarding the web with dodgy link-building strategies. As an above-board SEO practitioner I am pleased that Google does what it can to combat these unethical practices through the design of algorithms such as Panda and Penguin, which focus on highlighting the problems associated with black-hat working.

For some reason a lot of people are scared of links. To get to the bottom of this let's have a look at five of the fears that many people voice, and see if they are relevant or not.

Reticence to proactively acquire links

Why local SEO?

First things first. Here’s why local SEO is a good investment. People (ie – your prospective customers) use Google and other search engines when they’re looking for products and services from local businesses. How do we know this? Google has researched this and has hard data which proves this point; for instance, consider the following.

80% of consumers use search engines to find local businesses.

Google started testing a new idea last summer: showing business names after the phone number in the headlines of call-only ads. The result was better conversion rates and because of this, Google is now taking this out of testing and implementing the change globally. This was one of several new developments Google announced recently about call extension and call-only ads.

Account-level call extensions