General Search Engine Marketing
If you have a website, there are several good reasons that you should be thinking about making it fast to present and navigate by mobile phone. As a matter of fact, Google has just issued a new set of industry benchmarks on this very topic. They include:
Upping your website's conversion rate and increasing profits. According to the latest figures, 40% of visitors will click away from any page that takes more than three seconds to present.
If one of your new year’s resolutions this year was to rank higher in local search, you’ve come to the right place. Here are five effective local SEO tips which can help your business become more visible to local consumers.
1. Title and meta description tags still matter
In terms of making your website more search engine friendly, it is important to get back to the fundamentals of search engine optimization. Because of events like Hummingbird, pushing content to the fore, a lot of people are not giving enough importance to other aspects of sound SEO.
The fact of the matter is that you can have the best content in the world. But that won’t mean diddly-squat if your website hasn’t been optimized. Without optimization it won’t get the rankings. So, let’s just take some time out to recap on the basics.
Spider friendly
A lot of what you’ll read about SEO is focused on keywords and keyword research. While these are definitely important, there are other elements of SEO which are often overlooked, such as website structure. It’s more important than you might think, since the structure of your website impacts your search engine optimization in a variety of ways – but fortunately, it’s fairly easy to fix problems.
SEO requires more than just dramatizing certain words and phrases. The actual work begins with the content marketing team and the SEO team merging into a shared cause. If the synergy is not compatible in the beginning, all could be lost. From the inception of an idea to the marketing campaign determination, an SEO group should be included.
Keywords and phrases can help to promote the future of a campaign, including certain facts that are not even known yet.
Local search ads were introduced by Google with an attempt to get more money from Maps. How much more? This means that Google might get about 1.5 billion extra during 2017. Maps deals with local intent, which usually converts. This is not a surprise.
But ads usually put a damper on the user’s experience.
In the current search engine landscape, Google takes up the bulk of the top spots on the front page of all the SERPs. So, maintaining a good impression is critical. The issue here is when everything is presented as text, standing out becomes more than a bit harder. Is there anything that can be done to stand out and amass a ton of clicks? Do not worry too much because the search results can really stand out thanks to making a few flashy changes.
Right now, we are going to discuss the ways to improve the discoverability of your off-site content in search results. This is done to make sure people can actually find the content.
When SEO comes to the mind of marketers, the first thoughts they imagine likely center on the on-site content and the website in general. All organizations are aware of life beyond their own site, they might not always ponder on the right approach to optimize their digital presence on those spaces.
According to AdAge, Google is in partnership with TripleLift and Cloudfare. The plan is to use Accelerated Mobile Pages (AMPs) to provide advertisements that load instantly. Cloudflare currently uses Firebolt to deliver instant ads just like AMPs, and TripleLift is a network that uses AMPs.
Firebolt and AMP will integrate for advertisements, but the ads have to be approved before the users can see them. Not only is Firebolt able to show ads three times quicker, it also comes with built in security features.
Marketing channels haven’t changed as fast and as much as search engine optimization. Originally, SEO was used as a way to stuff keywords, change back end codes and spam terrible links to get higher search engine rankings. However, Google nipped this in the bud very quickly, and its search algorithm is always changing as a result.
